French giant Publicis' CitrusAd acquisition the making of a 'beast of a business'

 Australian digital ad platform CirtrusAd, a recent start-up that has grown its global profile by securing high-profile clients, has been acquired by French advertising and public relations giant Publicis Group (Euronext: PUB).

The buyout sets the Brisbane-based company, which was founded by Brad Moran and Nick Paech (pictured) in 2017, on track to continue expanding in one of the fastest-growing advertising spaces in the world.

"We want to build this into a beast of a business, and we needed some extra muscle to do it," says Moran, who will stay on to oversee the next stage of business growth armed with the balance sheet of a multinational.

Read More: https://www.businessnewsaustralia.com/articles/french-giant-s-citrusad-acquisition-the-making-of-a--beast-of-a-business-.html